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Helen of Troy to Acquire Infusium from P&G

Eighty-year-old hair care brand a staple for stylists

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By: Jamie Matusow

Editor-in-Chief

Helen of Troy Limited has entered into an agreement with The Procter & Gamble Company (P&G) to acquire the global Infusium 23 hair care business for an undisclosed cash purchase price.

Infusium 23, with its unique 80-plus year heritage, has established a trusted reputation with stylists and consumers through its transformational product performance. The brand will be integrated into the company’s Idelle Labs division of skin and hair care products

The transaction is expected to close by the end of the month.

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